Tourism

Know your operators.
Prove what your destination delivers.

The purpose-built CRM for tourism organisations and destination managers.
Your operator network loaded, your ATDW listings monitored from day one.

Most tourism organisations hold their operator data across multiple places: ATDW exports, old CRM records, event sign-up lists, spreadsheets going back years. Monitor takes all of it, cleanses and deduplicates the records, and gives your team a single consolidated operator network to work from. A running start rather than months of data wrangling before the real work can begin.
When an operator's ATDW listing lapses, they drop off the channels your destination depends on. Monitor can pull your ATDW data daily and flags any listing that has expired or gone stale, so your team can see the gap immediately.
A targeted win-back campaign to those operators takes a few clicks, straight from your live data.
Your funders want to know the money is working. Monitor lets you map your team's everyday operator engagement back to the pillars of your Destination Management Plan, so when reporting time comes the work is already captured and ready to present.

When a team member leaves, their operator relationships shouldn't leave with them. Monitor gives your whole team visibility of every operator relationship so anyone can pick up where someone else left off, with full context, no matter how long ago the last conversation happened.
Your team is having conversations with operators every day. The problem is most of it never gets recorded because switching between tools is enough friction to kill the habit. Monitor's Outlook and Gmail plugins let your team log emails and interactions directly from their inbox without opening a second system.
Tourism development is as much about what's coming as what's happened. Monitor lets your team forward plan operator visits and schedule events so the work keeps moving.
Every phone call, meeting, site visit, email, event attendance and newsletter open sits against the operator record in Monitor. Not just the last conversation but the full history across the entire relationship. Open any operator and see everything your team has ever done with them, without digging through inboxes or chasing colleagues for context.

Filter, search and tag operators by product type, location, ATDW status, engagement level or any combination. Build a targeted list in seconds and use it immediately, for a campaign, a site visit run or a quick report. No spreadsheet, no export, no starting from scratch.
Plot your entire operator database on a map and interact with it directly. Draw around a specific area to select operators in that precinct or LGA, filter by product type or status, and see where your destination has strong coverage and where the gaps are. Useful for place-based activations, local events and targeted operator outreach.
Use your filters and tags to send targeted EDMs to exactly the right group of operators, without exporting a list or touching a separate email tool. Targeted operator communication is included in your standard subscription, so the ATDW win-back campaign and everyday industry outreach work from day one. For more substantial communications, the Newsletter module lets you build branded newsletters that are tracked and measured so you can see who opened, clicked and engaged.
Running an event? Build your invite list from your filtered database and send invitations without leaving Monitor. Record who attended afterwards and the engagement lands automatically against each operator record.

Most tourism bodies know what their DMP says. The hard part is showing how the daily work actually delivers it. Monitor lets you map your team's everyday operator engagement directly to your DMP pillars, so every visit, event, call and campaign your team logs is tracked against your strategic priorities. When reporting time comes the data is already there, not assembled from memory and inboxes at the last minute.
If your organisation is funded by several councils, each one wants to know what happened in their patch. Monitor's precinct tool lets you separate your operator network and engagement activity by LGA, so pulling a council-specific view takes minutes rather than rebuilding your data every reporting cycle. The same filter drives targeted communication, so reaching operators in a specific LGA is just as straightforward.
Monitor's reporting builder lets you slice your engagement and activity data any way you need, by DMP pillar, by LGA, by operator type, by time period, and convert it into charts and visuals ready for a board presentation or funding report. Export it when you need it elsewhere. Over time you build an evidence base that proves the organisation's value and makes the next funding conversation easier.

When you can view your operator network by product type, category and location, gaps stop being a feeling and become a fact. Monitor combines your ATDW data with location and industry information to show you where your destination is underserved, which experience categories are thin, which accommodation types are missing in which areas, and where product development effort should be aimed. Intelligence that used to take a research project to produce.
Not every operator needs the same level of engagement. Monitor combines ATDW listing status with your team's engagement history to surface the operators who matter most right now: active in ATDW but disengaged from your organisation, lapsed and not responding to win-back, or new to the region and not yet in your network. Your team's time goes where it delivers most.
Beyond activity reporting, Monitor lets you combine engagement data, ATDW health, product supply and DMP progress into a single destination picture. Your funders will have data that speak for itself. No more anecdotal evidence.